With the recent news that Selfridges and John Lewis are the latest retailers to join the rental revolution, and with Ikea set to launch its rental offering at the end of the year, it is clear that Generation Rent is driving the shift towards rental.
Millenials and Gen Z’ers are defined more by ever-changing experiences, careers and lifestyles, than their parents’ were. They are more likely to move home, change jobs and make ever-evolving lifestyle choices. They have also realised that owning everything they need to support this lifestyle is expensive, wasteful and more of a commitment than they would like.
To mark the shift towards a Rental Revolution we would like to challenge our customers to consider which areas of their homes are filled with things they own or borrow. We’ve created a list which you can go through. Mark each category with a %. 100% means you own 100% of the items within that category. 0% means you own 0% of the items in that category and rent them all.
Other Rental Businesses
To compliment the list, we’ll also add a link to any rental businesses we know of that you may want to consider in your quest to own less and rent more.
The Rental Lifestyle List
Hurr at Selfridges – peer to peer luxury clothing rental
My Wardrobe HQ – peer to peer and brand to peer luxury fashion rental
Rotaro – a fully centralised clothing rental service
Watch this space!
John Lewis Furniture – rent instead of buy your favourite household furniture
Harth – design-led interiors rental
Rise Art – original paintings for sale or rent
Household and personal items
Fat Llama – a peer to peer lending platform for electronics, tools, bikes and more
Library of Things – London based local community library offering ‘things’ across DIY, gardening, hobbying etc.
Bundlee – a pre-bundled capsule wardrobe to rent for 0 – 24 month babes
The Little Loop – a choice of clothes to rent for 2 – 5 year olds from brands such as Frugi, Mini Boden and more
Whirli – us of course!
Buggi – a UK buggy subscription of reconditioned buggies
Borrow my doggy – want a dog but not full time? The borrow a local dog for the weekend.
Zipcar – the UK’s largest car sharing club in London, Bristol, Oxford & Cambridge
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