How does Whirli work?

Play the Whirli way in four simple steps. Get. Play. Give. Repeat.

  • Choose your own toys

    Subscribe to a plan and get Whirli tokens to spend on toys from our huge library. There are over 1000 toys to choose from, including the latest must-haves.

  • Unlimited play time

    This is the fun part - the toys are yours to play with for as long as you want. No time limits, no penalties. Simply keep toys as long as they are still being loved at home.

  • Do the toy swap

    Send toys back to us and we'll credit your account with equivalent tokens, letting you swap for something else. You don't have to send everything back together, just the unloved toys.

  • Or keep them forever

    Don't worry if your child has fallen in love with a toy, you can buy it from us for a less-than-retail price. Any toy you keep for 12 months is yours to keep forever. Try with Whirli and only keep what you love.

Why Whirli

At Whirli, we’re on a mission to transform toy consumption by swapping instead of shopping. Our business is built on the circular economy, creating a shared library of toys that parents and children can borrow and return whenever they want. Allowing for a kinder more equitable way of playing which is also cost effective.

On average parents estimated an annual spend per child on toys of £430. Many of these toys are destined for landfill as kids quickly outgrow or simply tire of them. By using Whirli the average subscriber plays with £220 worth of toys for just £50. It’s a great way to save on costs while at the same time helping our planet.

We are also introducing delivery bolt-on and exclusive new brands in 2023, which will lead to even more cost saving and choice.


Borrow toys worth at least 4 times more than the price of your subscription.
An average subscriber plays with £220 worth of toys for just £50


Divert toys from landfill when you swap instead of shop.


Love your home again with no more outgrown or neglected toys cluttering your home.


Our Toy Library features 1000 different toys including top brands like Le Toy van, Janod and Fisher price with more brands being added all the time.


Save on bulk deliveries/returns by purchasing our Delivery Bolt-On launching in January 2023.

More about Whirli Tokens

What is a Whirli Token?

Tokens are used to manage your personalised toy box. 1 Whirli Token equals £1 retail price, so a toy worth £20 at retail costs 20 Tokens.

How do Whirli Tokens work?

Your subscription gives you a Token allowance, and you can choose whichever toys to order as long as your order is within your Token allowance.

When you send toys back, you get back the same number of Tokens so you can order something else and make a swap.

Your Token allowance is dependent on your plan, and you only get Tokens back for making a swap (you do not get additional Tokens monthly).

Any questions?