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8 million lonely toys in landfill…

Most toys get a few months of play before being shoved in a cupboard and eventually thrown away. In the UK, over 8 million end up in landfill every year. Children grow fast, interests change faster and you're drowning in unused stuff (and clutter!). It's wasteful and expensive. There's a better way. It starts with sharing the joy…
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Our big vision for the future
Every shared toy means less waste. The longer toys stay in circulation, the bigger difference we can make. When we're all in it together it's much more fun.

1 million

Toys with their life extended, and counting.

700 tonnes

Of CO₂ saved from the atmosphere.

10,000+

Families have already chosen Whirli.

130,000+

Orders placed for a better future.

1 million

Toys with their life extended, and counting.

700 tonnes

Of CO₂ saved from the atmosphere.

10,000+

Families have already chosen Whirli.

130,000+

Orders placed for a better future.

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The mission

We're building the UK's biggest shareable toy box, filled with quality toys that get properly loved, looked after and passed on. Our mission is simple: extend the life of toys. Rotating and donating keeps toys in play longer, with less waste and clutter. Every swap is a new adventure. Every return keeps something out of landfill.

We have saved

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toys from landfill so far

When you take out a Whirli toy subscription, you become part of the movement to keep this work going. Love toys, extend lives!.Our impact
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Career ready?

Want to be part of something amazing? Join our mission to keep toys in play and transform the toy industry.
Careers at Whirli
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© 2026 Whirli Ltd. Whirli is a trading name of Rotate-It Ltd, registered in England and Wales. Company number: 14161680.

Registered office: Greystone, Howden Avenue, Keighley, West Yorkshire, BD20 6HB.