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The most sustainable way to play
Sell toys back to earn credit.
Impact storyMeet Claire
I have been using Whirli since my first child was tiny, and have loved it. It has saved us space, money, and guilt on sending unwanted toys to landfill!
We have saved
0toys from landfill so far
That’s over 1 million toys still getting played with instead of lying unloved in landfill. Every swap you make adds to that. It’s amazing what happens when we share stuff!
130,000+
orders have helped change our planet for a better future.
700 tonnes
of CO2 has been saved from the atmosphere.
22000+
Subscribers have already joined Whirli to make a positive impact.
1 million
toys have had their life cycle extended with Whirli.
How does
circularity
work?
Think of it like a library, but for toys. You pick what you want, play with it as long as you like, then swap it for something new when you're ready.
Every toy that comes back to us gets cleaned, checked and sent off to bring joy to another family. It's that simple. The longer each toy stays in circulation, the less waste we create together.
Toy life cycle
1
Buy new
Shiny and exciting. Costs anywhere from £10 to £100+. Sometimes it's exactly what they wanted. Sometimes it's not…
2
Play (maybe)
If you're lucky, it gets a few months of love. More often? A week or two. Then interests change, they grow out of it, or it just gets forgotten.
3
Gather dust
Into the cupboard it goes. Or the loft. Or that corner of the playroom nobody looks at. Still perfectly good, just not being used, or loved.
4
Landfill
Eventually it gets thrown away. Around 40 million toys in the UK every year end up there. Made from plastic that'll outlive us all
Our impact stories
The longer we keep toys in circulation, the more we reduce their environmental footprint. And the more families who join us, the bigger difference we make.
Real families, real impact. This is what sharing looks like.
Impact story
Impact storyMeet Julia and Vadim
My family and I have been Whirli customers for years and we love it. We’ve used the baby toys all the way through to the older kid stuff, and we have the biggest subscription.
Read our story
Want to know how Whirli started? We're on a mission to change how families play one reloved toy at a time.
Our story Buy toys new and pre‑loved
Love a Whirli toy? Buy it. Choose brand new or gently pre-loved at a discount. Save money and keep great toys in play longer.
Sell toys back to
Whirli
Done playing? Sell toys back to us. We'll give them a new home with another family, and you'll get credit towards your next toy adventure.
Gift toys with a
Whirli subscription
Gift a toy to someone special. They can love and keep it, or swap for subscription credit. Either way, it's the gift that keeps on giving.
