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Hello World

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4 products

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Nurture your newborn's brain development with this premium collection. High-contrast flash cards and monochrome sensory toys boost visual tracking, while the plush comforter and textured grasp ball strengthen early motor skills.

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The Outdoor Fun Bundle
Etta Loves Zebra Comforter
Etta Loves Flash Cards
Kids Concept Wooden Baby Gym
Etta Loves Sensory Grasp Ball

How does Whirli work?

  • Choose toys to borrow

    Pick from over 1,000 of the latest must haves.

  • Total flexibility

    Keep toys for as long as they are loved at home.

  • Swap and Repeat

    Return any unloved toy and swap it for something else.

  • Or keep them forever

    Don't worry if your child has fallen in love with a toy, you can buy it from us.

Tested and loved by

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Could a new toy swap scheme help families reduce plastic waste?

"I know it can only be good for my kids - and the planet they live on - to be aware that these borrowed items are destined for other children's bedrooms someday soon."

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11 best gifts for newborns to 1-year-olds no one else will have thought of

"We loved the sheer variety of toys available in the library. There’s everything from jumparoos to books to building bricks, meaning there’s always going to be something the little one will love."

Read the article